The Digital Analytics Program (DAP) is a central, shared web analytics service for federal agencies of the United States government, managed by the General Services Administration. Participating federal agencies report web analytics to a central account, and have access to all reported data. Data from the program is also shared publicly at analytics.usa.gov.
Participation in the Digital Analytics Program was last measured on March 23, 2020.
Pulse measures DAP participation for publicly accessible .gov domains in the federal government's executive branch. Domains which do nothing but redirect to other websites are not measured.
This currently amounts to around 800 domains.
Any publicly accessible federal website in the executive branch can participate in the Digital Analytics Program (DAP). The easiest way to get started is to send the DAP team an email.
Once an agency has established a relationship with the DAP, the agency will be asked to incorporate the DAP's government-wide JavaScript code into their website(s). For detailed implementation guidance, data and privacy details, and other information, review the Digital Analytics Program FAQ.
.gov domains to the list of participating federal domains and subdomains published by the DAP. This list is created by looking at reported web traffic in the DAP's underlying database.